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Author - Peter

Why digital resources fail to deliver.

Websites can look fantastic and there is no shortage of suppliers of websites, portals, data analysis, one-off experts for SEO and social media. There is also no shortage of enthusiasm within practices.  So why is it that few practices are happy with the results generated by their digital resources? Of recent times, we've asked our clients why this is still the case and we have arrived at some conclusions.  We explain the problem and offer a solution. Digital resources consist of [...]

How to make the most of referral partners

Referral partners are the second biggest source of new business for accountants. However, these groups lack the professional development and coordination to maximise returns. We can help. AcctWeb works with groups of referral partners to develop the revenue potential of their client bases. Often referral partners include financial planning practices, accounting practices, law firms, mortgage brokers and insurance brokers. Acctweb coordinates a group's marketing to maximise returns and professionally manages referrals to ensure there is oversight and follow-up. The overall aim [...]

Accounting and Financial Planning practice case study: How to make digital resources work?

This client (who has some 35 staff across two offices) employs AcctWeb’s premium digital marketing service.  They have tried for many years, using newsletters in the main, to supply more to their clients and to enhance communications and client experience.  The results have been poor and they feel readership, and therefore value, has dropped to almost nothing.  They have also tried a number of other strategies such as sales training, social media and SEO but none have delivered. They now [...]

Why are articles better for developing client potential than Newsletters?

After years of comparing how practices use newsletters and articles to help develop the potential in their client base the results are more than interesting.  Time and again newsletters do no more than transfer information to clients but in recent years clients have changed quite a lot.  Newsletters may have been OK when they were printed and sent but that 'habit' has severely hampered the use and benefits of new technologies. Newsletters make the practice feel happy because they've done [...]

Outsourcing a practice’s marketing is proving a winner.

Just one example: 1,400+ page hits by clients in just 8 weeks.  Previously the client generated almost no response to their newsletter update e-mails.  1,400+ hits generate in just 8 weeks. That's over 1,400 opportunities to educate, communicate, promote a brand, build relationships, promote services, and generate turnover plus it is a great start at developing their clients into their best 'sales people'. To be this successful you need a reasonably good website, several areas of interactivity, and a professional who knows [...]

Ransomware

Ransomware – BEWARE!

In our role as a domain hosting company we see much of the dark side of the Internet including hacking, viruses and server attacks. Of these, Ransomware is one of the worst and most insidious. However, if attacked and if you’re quick to shut down your computer (even pull the power cord out if need be) then you may be able to avoid issues even if the ransomware encrytion process has started. To most of us an e-mail, with an attachment [...]

Why websites underperform

The answer is poor planning and the resultant poor usage of the technology. Website Phases so far: Having just a website - fails as Advisers do not have the time to use it. Adding content services - a better solution but still limited. The final piece - understanding your marketing planning and where a website based solution can help implement your marketing strategies. Better planning is starting to work but of 160 Adviser and Accountant attendees at our seminars only 3-4 actually did [...]

7 Ways

This important information, and more, is available in AcctWeb's new Online Marketing Consultant (OMC) service. Click here to ask for more information. The OMC is included in Bundle subscriptions. * Do nothing (no site) or very little (an old outdated site). By 2015 every practice should have a relatively new website to ensure the practice looks up-to-date, clients see their advisers using technology, a good impression is given to potential clients, and it will help with searches in Google. Business [...]